What is the Best Time to Post on Instagram in 2025?
In today's competitive social media landscape, understanding the best time to post on Instagram is crucial for maximizing engagement and reach. Whether you're a brand, influencer, or casual user, knowing when to share content can make the difference between a post that goes viral and one that gets lost in the algorithm. In this guide, we will explore the best time to post on Instagram, industry-specific trends, and the tools you can use to optimize your Instagram strategy.
Key Takeaways:
- The best time to post on Instagram on weekdays is 3 p.m.
- The best time to post on Instagram on weekends is 6 p.m.
- Instagram Reels and video content perform best for engagement and visibility.
- Instagram's algorithm prioritizes content shared at peak engagement times.
Does Posting Time on Instagram Matter in 2025?
Yes! Instagram's algorithm favors fresh, high-quality content, and posting at the right time ensures your content reaches the maximum number of users.
Although Instagram no longer follows a strict chronological feed, posting time still impacts engagement, reach, and visibility. High-reach time slots increase your chances of getting more likes, comments, and shares—boosting your content's chances of appearing on the Explore Page and Instagram Reels feed.
Fact: Instagram Stories, Reels, feed posts, and carousels perform best when posted during peak audience activity times.
The Best Time to Post on Instagram in 2025: Data-Backed Analysis
Our analysis of over 2 million Instagram posts revealed that Instagram users engage with content at specific times of the day.
Best Time to Post on Instagram: Weekdays
Monday to Friday: 3 p.m.
Best Time to Post on Instagram: Weekends
Saturday & Sunday: 6 p.m.
Why? Instagram users, especially those aged 18-34, are more active in the afternoon and evening—scrolling during work breaks and unwinding after work.
Pro-Tip: Instagram engagement peaks during work breaks (11 a.m. - 3 p.m.) and after work (5 p.m. - 7 p.m.).
Best Posting Schedule for Instagram
| Day | Best Time to Post on Instagram |
|------------|------------------------------|
| Monday | 3 p.m. |
| Tuesday | 3 p.m. |
| Wednesday | 3 p.m. |
| Thursday | 3 p.m. |
| Friday | 3 p.m. |
| Saturday | 6 p.m. |
| Sunday | 6 p.m. |
Worst Times to Post on Instagram
Avoid posting on Instagram between 1 a.m. and 5 a.m.—engagement is lowest at these times.
The Best Time to Post on Instagram by Content Type
Not all Instagram content performs the same. Instagram Reels, Stories, and carousel posts each have different peak times.
Best Time to Post Instagram Reels in 2025
2 p.m. - 5 p.m. on weekdays
Instagram Reels dominate engagement and reach—they're the most shared and discovered content type.
Best Time to Post Instagram Stories in 2025
- Morning: 8 a.m. - 10 a.m.
- Evening: 6 p.m. - 9 p.m.
- Late Night: 10 p.m. - 12 a.m. (for global audiences)
- Best Days: Monday - Thursday
Best Time to Post Instagram Carousel Posts in 2025
- Afternoon: 12 p.m. - 3 p.m.
- Best Days: Tuesday - Friday
Best Time to Post Instagram Feed Photos in 2025
- Mid-morning: 9 a.m. - 11 a.m.
- Best Days: Monday, Wednesday, and Thursday
How to Find the Best Time to Post on Instagram for Your Account
While these general best times work for most Instagram accounts, the ideal posting time depends on your specific audience.
Use Instagram Insights to Find Your Best Posting Time
Steps to Find Your Best Instagram Posting Time:
- Go to Instagram Insights (Available for Instagram Business & Creator accounts)
- Click "Total Followers" → Scroll to "Most Active Times"
- Check when your audience is online
- Schedule posts accordingly
Use Instagram Scheduling Tools Like Cuniculum
Steps to Analyze Your Instagram Best Posting Time with Cuniculum:
- Go to Cuniculum.com
- Select Instagram Analytics
- View "Best Time to Post" recommendations
- Schedule posts at peak audience activity
Pro-Tip: Consistency is key! Post at your best times regularly for higher engagement.
What is the Best Day to Post on Instagram in 2025?
While Instagram engagement is strong on all weekdays, data shows that Monday and Friday are the best days to post on Instagram.
Best Days to Post on Instagram:
Monday – High engagement at the start of the workweek
Friday – Peak engagement as users wrap up the week
Worst Day to Post on Instagram:
Sunday – Instagram activity is lowest on Sundays
Pro-Tip: Schedule Instagram posts for weekdays if you want higher reach and engagement.
The Best Instagram Content Types for 2025
Instagram Reels outperform all other content formats.
Most engaging content types:
- Reels (Short-form videos) – Best for reach, shares, and discoverability
- Carousels (Multi-image posts) – Best for engagement & storytelling
- Stories (24-hour content) – Best for daily interactions
Pro-Tip: Instagram prioritizes Reels and Stories, so post them frequently!
Final Thoughts: Maximize Your Instagram Posting Strategy in 2025
Key Takeaways for Posting on Instagram in 2025:
- Post at peak engagement times – 3 p.m. (Weekdays), 6 p.m. (Weekends)
- Use Instagram Insights to find your specific best posting time
- Post more Instagram Reels – They have the highest engagement and reach
- Leverage scheduling tools to automate posts for better consistency
Ready to boost your Instagram engagement?
Schedule your posts at the best times and watch your reach, engagement, and follower count grow!
Want more Instagram marketing insights?
Visit Cuniculum.com for expert tips on Instagram growth, engagement strategies, and content creation.